Поправочка, Zara открылась 10 февраля, это на shimaotianjie(世贸天阶), около dongda bridge ( пересечение Dondaqiao lu и guanghua lu), это чуть севернее Шёлкового рынка
Overall, the big surprise is the extent to which products and prices are the same here as they are in the West. Yes, foreigners, Beijing finally has a chain store where you get stylish clothing without nonsense words scrawled across or beads and lace - and it will actually fit.
1. Price: Basically the same as New York, though there could be slight differences that I cannot discern because of a different mix of products (Zara is always changing that).
2. Selection: Again, a pleasant surprise for the most part. There is quite a range for both men's and women's clothing. I was expecting the selection to be poor, as it often is in the mainland branches of luxury chains, but that is not the case at Zara. It does too different from New York.
3. Best Value for a Foreigner: Shoes, shoes, shoes. They have big sizes! 44 AND 45 for men. 39 and 40 for women are no problem in most styles. You can pick up a pair of stylish men's trainers for 400 or so. There’s good value in a city of such poor selection when it comes to quality and style. For less than 700 RMB you could have a pair of suede peep toe wedge pumps or the cutest patent ballet flats – very “of-the-moment”. Other styles of ballet flats are under 400.
4. Quality: My initial reaction is that the quality is similar to the West. Some of the cotton fabrics are a bit unpleasant and there are far too many 100% synthetic pants, which for 500+ RMB seem a bit much overpriced. However, there aren’t many sources for modern slim-fit trousers in town (unless if you want some tailor-made in quality English wool cashmere blends - Contact me!).
5. Style:
Men: Beijing's first one-stop source for fashionable clothing for work and going out. Dior Homme style blazer/safari jackets were in abundance in at least five different colors. Zara is the best place for pointy captoes with, regrettably, PVC soles. These are made in Spain and priced at from 850-1000 RMB. Do not go for a suit here. Zara may offer the only slim-fitting suit in Beijing off the rack at an acceptable price, but we can give you a much better one in English fabric in the same style for this price range.
Women: Somewhat bland, but that is just what we need in sequined, rhinestoned, lace-infected Beijing. This is a great source of party outfits and work clothes for young ladies working in foreign multinationals. The Beijing office girl finally has the chance to vie with the style of her female boss without a monumental financial sacrifice.
With your youth and good looks, you'll look way better than her when she strides across the office in her newly purchased Christian Louboutin.
The young female expat can finally abandon Yaxiu and the outlets opposite the zoo. The price is a bit more, but the style and absence of logos and sequins are worth it!
Foreign Girls: your womanly form can finally be properly fitted. Sizes 6 and above are available.